Overview:
Jan Ruderman, Vice President of Government Sales, and Jim King, Vice President of Operations, discuss how an integrated CRM solution from Sage Software helped the company change the way it does business. With Sage SalesLogix, Panasonic's mobile sales team can access and update customer and opportunity information while on the road, providing corporate staff with real-time, critical field updates. Panasonic North America customized Sage SalesLogix to fit its unique business model and made it a mission-critical application in its day-to-day operations.